About Us: The Art, Science, and Obsession of the Strike
At Fish On, we don’t just sell coordinates; we sell the shortcut to that "bent rod" feeling.
Our story didn’t start in a boardroom; it started in the early 70s on the salt-stained planks of the Indian Rocks and Redington Long Piers. We grew up in the tide pools of Pinellas County, Florida, back when a GPS was a paper chart and a prayer. To be honest, most of us learned to read a bottom machine before we could read a textbook, and we certainly learned to navigate a 20-foot center console before we were legal to drive a car.
We’ve worn many hats—commercial fishermen, tournament anglers, and marine mechanics—but "Fish Hed" has always been the primary title. Over the last two decades, as boats got faster and electronics got smarter, we turned our lifelong obsession into a massive, proprietary database of the fishiest water in the Western Hemisphere.
From Local Knowledge to "Arti-FISH-al" Intelligence
What began as a personal log of secret honey holes in Tampa Bay has evolved into a comprehensive digital map covering the entire Gulf and the Southern Atlantic Seaboard.
We don't just "find" spots; we engineer them. Our team has meticulously analyzed thousands of square miles of bathymetric data, marine sonography, and high-resolution scans. We’ve applied our own brand of Arti-FISH-al Intelligence to identify the exact ledges, potholes, and limestone breaks where the trophies hide.
Our scouting process involves:
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Deep Data Mining: We’ve digitized over 40,000 GPX points from vintage CSV files, hand-written logs, and—believe it or not—actual napkins from dockside bars.
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The "Old Salt" Network: We’ve spent years trading stories (and the occasional bottle of bourbon) with retired captains and commercial legends to secure "forgotten" spots that haven't been pressured in decades.
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Rigorous Vetting: In 2023 and 2024 alone, we added 25,000 fresh coordinates. We’ve scrubbed the duplicates and cleared the "snags" to ensure that when you pull up to a Fish On coordinate, you aren't just staring at a flat sandy bottom wondering where your life went wrong.
Why We Do It (Besides the Free Ceviche)
We provide these premium packages for one simple reason: Life is too short to boat-ride over barren deserts. Whether you’re hunting the steep continental shelf for pelagics, stalking patch reefs in the Tortugas, or grinding the hard bottom of the West Coast for Grouper, we want to cut your "searching" time in half. Our goal is to help you reconnect with the water, master your electronics, and create memories with your favorite humans (and even the ones you just tolerate because they pay for fuel).
Our Commitment
We are constantly growing, refining, and adding specialized species-specific packages. We’re still anglers at heart, which means we’re always looking for better bottom and tighter lines. If we’re not at our desks improving the database, we’re probably offshore verifying a ledge—purely for research purposes, of course.
So, grab a package, load your plotter, and leave the luck to the amateurs. It’s time to stop fishing and start catching.
Peace, grease, and tight lines,